marketing

In this fractured, algorithmic, and multi-channel marketing environment, it can be tricky getting the right message to the right audience at the right time. Authentic communication enables us to navigate the changeable waters of modern marketing and avoid the pitfalls that have become so commonplace.

The road well-travelled

Marketing techniques such as branding, packaging and even advertising can be found as far back as the Greek and Roman empires. As a practice marketing remained a…