business skills

Navigating the modern marketing landscape

September 19, 2019 Jane 0

In this fractured, algorithmic, and multi-channel marketing environment, it can be tricky getting the right message to the right audience at the right time. Authentic communication enables us to navigate the changeable waters of modern marketing and avoid the pitfalls that have become so commonplace.

The road well-travelled

Marketing techniques such as branding, packaging and even advertising can be found as far back as the Greek and Roman empires. As a practice marketing remained a…

Attached Issue № 0519
business skills

3 Marketing Hacks for a Start-Up Business

February 27, 2019 root 0

For businesses just starting out, marketing can be a fickle beast. The focus for any start-up should be on doing a few things really well. So well that you outperform your competition. It almost doesn’t matter what marketing tactics you choose, as long as you abide by this principle. As it’s a new year, now is the perfect time to…