Do I need a PR strategy?

When you start a business, especially one rooted in the exciting and fast-moving world of biotechnology, it can be easy to find yourself overwhelmed by all the different responsibilities. You’ve established a set of key strategies and visions, written your five-year development plan, even designed a logo and begun to think about defining your brand when suddenly it hits you – how do we get the word out there? What about our public image? Read more…

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