Is crowdfunding an option?

Crowdfunding is a mechanism of raising money by putting out a public call to a wide group of people, the crowd. It allows you to take ownership of the fundraising process and broadens the participation base with more funders involved in the process.

It is an extension of the digital empowerment we have seen in sectors like the music industry, where groups can now record and distribute their creative output by themselves, reaching their fans directly.

Crowdfunding is the financial manifestation of that. It disintermediates the process and removes the middlemen, expanding the groups that you can reach. It provides opportunities for…

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