3 Marketing Hacks for a Start-Up Business

February 27, 2019 root 0

For businesses just starting out, marketing can be a fickle beast. The focus for any start-up should be on doing a few things really well. So well that you outperform your competition. It almost doesn’t matter what marketing tactics you choose, as long as you abide by this principle. As it’s a new year, now is the perfect time to take stock and review. Here are 3 hacks that will help maximise your marketing in 2019.

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Do I need a PR strategy?

January 23, 2019 root 0

When you start a business, especially one rooted in the exciting and fast-moving world of biotechnology, it can be easy to find yourself overwhelmed by all the different responsibilities. You’ve established a set of key strategies and visions, written your five-year development plan, even designed a logo and begun to think about defining your brand when suddenly it hits you – how do we get the word out there? What about our public image? Read more…

Attached Issue № 0219

Back to basics: 4 management fundamentals

January 9, 2019 root 0

Management is not often a job anyone sets out to do. To do it well requires constant energy and is almost always a thankless job – line reports tend not to realise the effort you’re putting into being a great manager.

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