Greed. Ruthlessness. Self-centredness. Traits associated with corporate leadership. But are those qualities the ones required to make you a good leader? Organisational psychologist Tomas Chamorro-Premuzic […]
One of the first things a new entrepreneur tends to ask is how to create a business plan to move their idea forward. Many dream of a plan that will be unique – one that will really grab investors. First-time, and even experienced entrepreneurs can struggle and need guidance.
To many, creating a business plan can seem not only a daunting task, but somewhat of a mystery. Many entrepreneurs search the internet or the local business library looking for templates, models, or “business plan in-a-box” type kits, and that can sometimes make things…
Everyone knows how to use Google. Most people believe they are good at using it. It’s designed to be easy, finding answers to both the complicated and the mundane. But Dan Russell, Senior Research Scientist for Search Quality and User Happiness at Google, thinks there’s a lot of ways which you could be further utilising it.
That’s why he wrote a book called The Joy of Search, a group of stories that introduce the reader to techniques for using Google to become a better researcher. Here, he tells us about the importance of good search and how to apply it to market research.
The importance of good search
We measure user happiness at Google and our research has shown the more knowledge people have about how to use it, the more confident and able they are. The more knowledge you have about the fundamentals of search, the better…
Anyone who has tried to lead change in a big company knows how hard it is to move from meetings to action. Although everyone may nod their heads in the meeting, creating real behavior change is an entirely different matter. There are several prescribed remedies, and we have tried them all, including preselling the results, giving leaders information about our personal experience with the problem, and using data. But these tactics rarely produced behavior change.
What we call a story in the business world – often just a chronological series of events – doesn’t work. In such a “story” there are no characters, no plot, no conflict, no resolution. Nothing to make you believe. Nothing to inspire change. Truthfully, typical business tales are not real stories.
Real stories are something different. They have…
In this fractured, algorithmic, and multi-channel marketing environment, it can be tricky getting the right message to the right audience at the right time. Authentic communication enables us to navigate the changeable waters of modern marketing and avoid the pitfalls that have become so commonplace.
The road well-travelled
Marketing techniques such as branding, packaging and even advertising can be found as far back as the Greek and Roman empires. As a practice marketing remained a…
Resources are limited in the early stages of a start-up. The only way to survive is to roll up your sleeves and embrace the jobs that you have little or no experience of.
But, if you’re lucky, the time will come where you need to face facts; no matter your talent for multi-tasking and ‘turning your hand’, there’s only 24 hours in the day and a finite amount of attention you can give. It might be time to begin recruiting into your team, but how do you make sure you hire the right person, not only for the job, but to fit with the wider company objectives…
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