business skills

Leading Transformation: The Power of Science Fiction

October 16, 2019 Jane 0

Anyone who has tried to lead change in a big company knows how hard it is to move from meetings to action. Although everyone may nod their heads in the meeting, creating real behavior change is an entirely dif­ferent matter. There are several prescribed remedies, and we have tried them all, including preselling the results, giving leaders information about our personal experience with the problem, and using data. But these tactics rarely produced behavior change.

What we call a story in the business world – often just a chronological series of events – doesn’t work. In such a “story” there are no characters, no plot, no conflict, no resolution. Nothing to make you believe. Nothing to inspire change. Truthfully, typical business tales are not real stories.

Real stories are something dif­ferent. They have…

business skills

Navigating the modern marketing landscape

September 19, 2019 Jane 0

In this fractured, algorithmic, and multi-channel marketing environment, it can be tricky getting the right message to the right audience at the right time. Authentic communication enables us to navigate the changeable waters of modern marketing and avoid the pitfalls that have become so commonplace.

The road well-travelled

Marketing techniques such as branding, packaging and even advertising can be found as far back as the Greek and Roman empires. As a practice marketing remained a…

Attached Issue № 0519
business skills

Essential considerations for hiring the right people

September 19, 2019 Jane 0

Resources are limited in the early stages of a start-up. The only way to survive is to roll up your sleeves and embrace the jobs that you have little or no experience of.

But, if you’re lucky, the time will come where you need to face facts; no matter your talent for multi-tasking and ‘turning your hand’, there’s only 24 hours in the day and a finite amount of attention you can give. It might be time to begin recruiting into your team, but how do you make sure you hire the right person, not only for the job, but to fit with the wider company objectives…

Attached Issue № 0519

Spotlight on Tax

September 19, 2019 Jane 0

Not many would argue that tax is the most thrilling part of starting a company. While it can be dry, implementing it correctly from the start will set you up well, from the beginning of your company right through to exit.

All countries and governments operate differently. In this first ‘Spotlight on Tax’ we spoke to Colin Hailey from Confluence Tax, for specialist advice on how to approach tax in the UK as a start-up. Confluence Tax are the only tax advisory firm who specialise in biotech and technology businesses.
 

Always start by thinking about the end goal. If you offer fantastic intellectual property but have made a horror show of the tax affairs, it’s going to be much more difficult to convince someone to purchase it. If your goal is the exit route, then aim to…

Attached Issue № 0519
business skills

3 Marketing Hacks for a Start-Up Business

February 27, 2019 root 0

For businesses just starting out, marketing can be a fickle beast. The focus for any start-up should be on doing a few things really well. So well that you outperform your competition. It almost doesn’t matter what marketing tactics you choose, as long as you abide by this principle. As it’s a new year, now is the perfect time to…

Do I need a PR strategy?

January 23, 2019 root 0

When you start a business, especially one rooted in the exciting and fast-moving world of biotechnology, it can be easy to find yourself overwhelmed by all the different responsibilities. You’ve established a set of key strategies and visions, written your five-year development plan, even designed a logo and begun to think about defining your brand when suddenly it hits you – how do we get the word out there? What about our…