Everyone knows how to use Google. Most people believe they are good at using it. It’s designed to be easy, finding answers to both the complicated and the mundane. But Dan Russell, Senior Research Scientist for Search Quality and User Happiness at Google, thinks there’s a lot of ways which you could be further utilising it.
That’s why he wrote a book called The Joy of Search, a group of stories that introduce the reader to techniques for using Google to become a better researcher. Here, he tells us about the importance of good search and how to apply it to market research.
The importance of good search
We measure user happiness at Google and our research has shown the more knowledge people have about how to use it, the more confident and able they are. The more knowledge you have about the fundamentals of search, the better…
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