Anyone who has tried to lead change in a big company knows how hard it is to move from meetings to action. Although everyone may nod their heads in the meeting, creating real behavior change is an entirely different matter. There are several prescribed remedies, and we have tried them all, including preselling the results, giving leaders information about our personal experience with the problem, and using data. But these tactics rarely produced behavior change.
What we call a story in the business world – often just a chronological series of events – doesn’t work. In such a “story” there are no characters, no plot, no conflict, no resolution. Nothing to make you believe. Nothing to inspire change. Truthfully, typical business tales are not real stories.
Real stories are something different. They have…
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