For businesses just starting out, marketing can be a fickle beast. The focus for any start-up should be on doing a few things really well. So well that you outperform your competition. It almost doesn’t matter what marketing tactics you choose, as long as you abide by this principle. As it’s a new year, now is the perfect time to…
One of the first challenges we encounter when considering the ‘Microbiome Opportunity’ is to describe exactly what we mean by it. Here, we visualize the opportunity as a multidimensional space that organizes itself along multiple axes.
We can start by picturing an axis of mechanistic insight leading from simple associations between microbiome-based manipulations and outcomes to actual causal relationships that can be rigorously translated into robust microbiome-based applications. Along this axis, the complexity of the biological information gathered…
The opportunity afforded by the microbiome for developing therapeutic and wellness products is matched only by the formidable task of unraveling the science of the microbiome in the first place. Microbiome research is transitioning from a descriptive to a more mechanistic science, and progress in understanding mechanisms that underpin microbiome biology is likely to…
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