Do I need a PR strategy?

January 4, 2019 root 0

When you start a business, especially one rooted in the exciting and fast-moving world of biotechnology, it can be easy to find yourself overwhelmed by all the different responsibilities. You’ve established a set of key strategies and visions, written your five-year development plan, even designed a logo and begun to think about defining your brand when suddenly it hits you – how do we get the word out there? What about our public image? Read more…

Attached Issue № 0219

Collaboration, Translation And The Future Of Microbiome Innovation

January 4, 2019 root 0

Translation. When we hear this word, it may evoke feelings of excitement, adventure and possibility that come with learning different languages or travelling to a foreign country. For scientists, ‘translation’ also suggests moving research findings from the laboratory into clinical practice. Just as words are translated, so too are research findings.

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Attached Issue № 0219

3 Marketing Hacks for a Start-Up Business

January 3, 2019 root 0

For businesses just starting out, marketing can be a fickle beast. The focus for any start-up should be on doing a few things really well. So well that you outperform your competition. It almost doesn’t matter what marketing tactics you choose, as long as you abide by this principle. As it’s a new year, now is the perfect time to take stock and review. Here are 3 hacks that will help maximise your marketing in 2019.

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Attached Issue № 0219

Defining The Microbiome Opportunity

January 2, 2019 root 0

One of the first challenges we encounter when considering the ‘Microbiome Opportunity’ is to describe exactly what we mean by it. Here, we visualize the opportunity as a multidimensional space that organizes itself along multiple axes.

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Attached Issue № 0219

Charting A Translational Roadmap In The Microbiome Space

January 2, 2019 root 0

The opportunity afforded by the microbiome for developing therapeutic and wellness products is matched only by the formidable task of unraveling the science of the microbiome in the first place. Microbiome research is transitioning from a descriptive to a more mechanistic science, and progress in understanding mechanisms that underpin microbiome biology is likely to result in a surge of interest in this space on the part of the biotech, pharma and investor communities.

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Attached Issue № 0219

Back to basics: 4 management fundamentals

January 1, 2019 root 0

Management is not often a job anyone sets out to do. To do it well requires constant energy and is almost always a thankless job – line reports tend not to realise the effort you’re putting into being a great manager.

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Attached Issue № 0219